Beyonce's House of Dereon Brand to Go Global

Table Of Content

• The Matriarch Behind Beyoncé and Solange
• Roberto Cavalli, Italian designer whose fashions filled runways and red carpets, dies at 83
• More From the Los Angeles Times
• Family love on the brain: Rihanna praises motherhood, ‘great’ ASAP Rocky romance
• Get ready with Bey: Beyoncé teases out Cécred critics by highlighting her wash-day ritual
• Reshuffle At House of Deréon

The fur collection will include 15 to 25 pieces in several styles such as stoles, boleros and capes, and will be available in mink, sable, chinchilla, fox and rex rabbit furs. The contemporary collection was licensed in January to Tarrant Apparel Group, a Los Angeles-based private label manufacturer. During the 1990s, Beyoncé was best known for being the lead singer of the Grammy Award-winning group Destiny’s Child. After the success of her first solo project, Dangerously In Love, Beyoncé’s career skyrocketed. In 2006, she and her mother, Tina Knowles, decided to work together on a clothing line.

The Matriarch Behind Beyoncé and Solange

The business is expected to generate a wholesale volume of between $30 million and $50 million in its first year. There are, however, similarities between the costumes and what will be available in stores. Currently, the fanbase has been going gaga over the singer's exclusive launch of her Renaissance World Tour merch. Secondly, her audience was not used to the sudden change from music to fashion and while she was highly regarded for her vocal abilities, her fashion sense was not one that was well-received by the masses. Despite the sentimental attachment to the brand, Beyoncé's brand lacked a distinct ideal customer. House of Dereon came with its own set of hiccups, long before Ivy Park came to knock it out of the park.

Roberto Cavalli, Italian designer whose fashions filled runways and red carpets, dies at 83

First, Daemon must zoom around Westeros to gather as many houses as possible for that fight. I suspect that the strategy set-up will take up much of this second season, but unlike with the book, Rhaenyra might even leave Dragonstone to participate. And we will literally see fire rain down from the sky when the two sides have to force allegiance from reluctant settlements. Before George R.R. Martin’s Westeros endured the Game of Thrones, Aegon the Conquerer set up his House of Targaryen to rule the Seven Kingdoms. Now, HBO is gearing up to show us the mayhem that happened when this house splintered into two sides that each claimed the Iron Throne. On the other side, Aegon Targaryen II had been erroneously elevated to king after his wife, Alicent Hightower, mistakenly interpreted King Viserys’ deathbed ramblings.

More From the Los Angeles Times

Beyoncé recently lent her talents to the swimsuit industry through her athleisure line, Ivy Park. In 2021, the “Drunk In Love” artist teamed up with Adidas for a summertime capsule called “Flex Park.” Beyoncé created the line in 2016 through a collaboration with TopShop. We shall also meet an endless stream of new character including Alys Rivers (Gayle Rankin), a mysterious healer from Harrenhal, who plays a pivotal role in the book.

I like to have a lot of sparkle onstage because that’s what the person in the 40th row sees,” she said. Tina Knowles' House of Dereon, set to bow in October, will have less "dazzle" than the onstage costumes Destiny's Child is wearing on tour. Long before Ivy Park came into fruition, Beyoncé launched her first clothing line, House of Dereon. Millie Alcock and the rest of the first-generation Targaryens and Hightowers will, as far as HBO has indicated, not be returning this season in flashbacks. That doesn’t mean that we won’t see them again someday, but at least Paddy Considine does not have to jeopardize his own health for another stunning performance that the awards circuit decides to ignore.

Beyonce House of Deréonmodels - Leomie Anderson and Malaika Firth British Vogue - British Vogue

Beyonce House of Deréonmodels - Leomie Anderson and Malaika Firth British Vogue.

Posted: Fri, 23 Sep 2011 07:00:00 GMT [source]

The current tour, the group’s first in three years, began last month and marked a bit of a departure for Tina Knowles. The costumes she was helping the girls navigate were from the House of Dereon collection which, minus a few stagey embellishments, will be available to consumers for this holiday season. The company was created based on her personal preferences, which mixed her grandmother's 1940s-era fashion with trends from the 1970s. Beyoncé unveils the name of her much-anticipated apparel collection, The House of Deréon, named after the singer’s grandmother. In a 2011 interview with CNN, Knowles explained that, before the clothing line, she was Beyoncé and Destiny’s Child’s stylist.

With a tagline that read 'Couture.Kick.Soul' each of the words represented the singer's mother Tina Knowles, herself and Agnez Dereon, Beyoncé's grandmother, respectively. Once they closed House of Dereon, Beyoncé and her mother stopped working together. However, she and Knowles’ familial relationship seems to be intact, as the mother of two often shares photos of Queen Bey and her family. Before closing its doors in 2012, House of Dereon was incredibly popular among Beyoncé’s fans. According to VH1 News, the line even ventured into a bedding collection called House of Dereon Home.

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“My history with fashion actually started — I’m sure a lot of you know — [with] Destiny’s Child. [We were] four very country girls, very country girls, from Texas, talking very loud,” Rowland said onstage in the Apollo Theater, referring to the group’s past as a quartet. House of Dereon, available to consumers in October, will have less “dazzle,” than the onstage costumes Destiny’s Child is wearing, Knowles said.

Reshuffle At House of Deréon

The brand was originally stocked in Bloomingdale's and Macy's in the US when it first launched in 2004. It is now currently stocked in Selfridges in the UK, as well as in a selection of department stores across Europe. Knowles’ mother, seamstress Agnez Dereon, inspired her and Beyoncé’s interest in fashion and helped Knowles become the group’s famous costumer. Before she became the resident proud mama on her daughter’s star-studded Renaissance tour, the Louisiana native studied as a beautician and opened Houston beauty salon Headliners in 1990. The shop served as a venue for a young Beyoncé, who swept hair off the floors and helped out around the shop, to sing and dance for customers under the hair dryers. For Tina Knowles, the primary goal is to make clothes that appeal to people who love fashion — regardless of whether or not they are fans of her daughter.

Beyoncé is developing the label with Kids Headquarters here, the $700 million producer of children’s wear for such brands as Kenneth Cole, Rocawear and Ecko Unlimited. In the same interview with CNN, the “Love Drought” singer said the idea for House of Dereon came from Destiny’s Child’s fans. Queen Bey shared that her audience often inquired about her mother’s designs, so she wanted to make the items accessible nationwide.

In 2006, Beyoncé partnered with her younger sister Solange Knowles to expand the family brand and to appeal to younger consumers. While prices of clothing from the House of Deréon brand are a bit steep, Deréon offers more affordable and realistic prices. "House of Deréon has been distributed exclusively in Europe for the past two years in department and specialty stores," said Rich Darling, president of LF USA - which acquired Beyond Productions two years ago. Her experience as the stylist and designer for Destiny’s Child prompted the collection. She and her famous daughter serve as co-creators with Heather Thomson-Schindler, former personal style consultant to Jennifer Lopez and her junior collection, JLo by Jennifer Lopez, and earlier, head designer for Sean John.

Ser Simon Strong (Simon Russell Beale) will step up as Castellan of Harrenhal, Ser Gwayne Hightower (Freddie Fox) will surface as Otto Hightower’s son, and Alyn of Hull (Abubakar Salim) will follow up on his work in the Stepstones campaign. During this Targaryen Civil War, George R.R. Martin killed off half the population of Westeros and, as noted previously, nearly every member of the blondest family. However, the HBO series has already tweaked parts of the book, so there’s no reason to believe that everything will go down as Martin wrote in the lore.