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Remember House of Deréon, Beyoncé and Tina Knowles' Fly AF Fashion Line? News

house of dereon

The former salon owner said she fell into the role after designers refused to loan the group clothes for award shows and other events. BEYONCE KNOWLES' fashion label House of Deréon is undergoing a reshuffle following a reported fall in sales. Next month the singer and her mother, costume stylist Tina Knowles, launch their House of Dereon label.

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Nardine Saad covers breaking entertainment news, trending culture topics, celebrities and their kin for the Fast Break Desk at the Los Angeles Times. She joined The Times in 2010 as a MetPro trainee and has reported from homicide scenes, flooded canyons, red carpet premieres and award shows. Get our big stories about Hollywood, film, television, music, arts, culture and more right in your inbox as soon as they publish. “My beautiful Kelly is speaking about the early days when designers would not give us clothes and we had to turn lemons into lemonade,” the 69-year-old matriarch wrote, reposting a clip of Rowland’s speech. Although their individuality gave the group different flavours, they all wore clothing or accessories that were of a similar style, colour, or pattern. When Beyoncé was a member of Destiny's Child, her mother Tina would create and make the group's costumes, especially in the early stages when they lacked funding or access to fashionable attire.

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Knowles, whose surname was Beyoncé before she wed ex-husband Mathew Knowles, also launched the House of Dereon brand with her daughter in the early 2000s. "I think trend-setting woman, confident, has her own style," Tina told CNN at London Fashion Week in 2011, referring to the brand's target audience. "Someone bold, someone who wants to stand out, someone confident, hardworking," Bey added, revealing that the ideal consumer was literally whoever. Beyoncé and her mother Tina Knowles first launched the athleisure brand in 2006.

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“We’re working on things as we speak,” Knowles said from the Beyond Productions LLC offices here. Last May, the Knowleses created Beyond Productions with Jason and Arthur Rabin and Cory Silverstein of Wear Me Apparel/Kids Headquarters based here. In January, they signed a licensing agreement with Tarrant Apparel Group, a Los Angeles-based private label manufacturer, to produce a young contemporary sportswear collection. The fashion label began its launch with the idea of honouring three generations of women.

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Queen Alicent and Otto Hightower will definitely begin to see consequences of their long game, and Rhaenyra will be coming for the Iron Throne with Blood and Cheese (wait for them, oh boy) paving the way. With that said, this series has been plotted out for four seasons, and that plan could change, but it’s unlikely that we will see the entire war take place in Season 2. Hopefully, we will at least see the inevitable showdown between Daemon and (Mini-Me) Aemond, and if that plot point follows the Fire and Blood book, both men should be very afraid. Obviously, the show will continue to track the Targaryen lineage about 300 years prior to near-extinction level on Game of Thrones. So, we’ll see the “Dance of the Dragons,” so nicknamed by the civilians of Westeros, take place with mass casualties as a result. Tendler Furs, a 78-year-old firm, is run by third-generation furriers Steven Tendler, president, and Larry Marchfeld, chief operating officer, along with managing director Victoria Goodman.

house of dereon

House of Deréon

While Beyonce has emerged as a vocal and fashion powerhouse, many may not know that Queen Bey's first attempt at creating her own fashion line, called House of Dereon, failed miserably. According to the Adidas website, the Ivy Park swimsuit collection will launch on July 23, 2021. In 2011, she fired her father, Mathew Knowles as her manager during her parents’ divorce.

house of dereon

Remember House of Deréon, Beyoncé and Tina Knowles' Fly AF Fashion Line?

Editorial media includes use as a visual reference to support your article, story, critique or educational text. Personal use allows you to make a single personal print, card or gift for non-commercial use. In May 2004, the pair created Beyond Productions with Jason and Arthur Rabin, and Cory Silverstein of Wear Me Apparel/Kid’s Headquarters, based here. The partnership provides the infrastructure for licensing and brand management to House of Deréon. House of Dereon has signed a licensing agreement with Tendler Furs to design, manufacture and distribute fur outerwear and accessories for the collection.

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The move follows the exit of Philip Davis, chief executive officer of Beyond Productions LLC - the company headed up by Beyoncé and her mother, Tina Knowles, that owns House of Deréon - six weeks ago. Several employees are also said to have had their contracts terminated, reports WWD. The company also made the decision to discontinue its junior line, Deréon, earlier this year. Destiny’s Child alum Kelly Rowland is ‘very proud’ of Blue Ivy, who has been stealing the show throughout mother Beyoncé’s Renaissance tour. Jeans in the purple label will likely retail for $110 to $150; jeans in the black label will retail from $200 to $250.

Beyoncé's Adidas x Ivy Park: Tina Knowles-Lawson talks style - Houston Chronicle

Beyoncé's Adidas x Ivy Park: Tina Knowles-Lawson talks style.

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First, Daemon must zoom around Westeros to gather as many houses as possible for that fight. I suspect that the strategy set-up will take up much of this second season, but unlike with the book, Rhaenyra might even leave Dragonstone to participate. And we will literally see fire rain down from the sky when the two sides have to force allegiance from reluctant settlements. Before George R.R. Martin’s Westeros endured the Game of Thrones, Aegon the Conquerer set up his House of Targaryen to rule the Seven Kingdoms. Now, HBO is gearing up to show us the mayhem that happened when this house splintered into two sides that each claimed the Iron Throne. On the other side, Aegon Targaryen II had been erroneously elevated to king after his wife, Alicent Hightower, mistakenly interpreted King Viserys’ deathbed ramblings.

The fur collection and the contemporary collection will hit stores simultaneously in November for holiday 2005. The fur collection will be sold exclusively to better specialty stores, fur retailers and fur salons in department stores nationwide. It's been 10 long years since the fashion line spearheaded by boss ladies Beyoncé and mother Tina Knowles first launched. House of Deréon, where the sidewalk and the catwalk once met, offered wide selections of both casual and formal clothes to young girls and women for six years. Though the brand ultimately flopped (it unofficially closed house in 2012), it had a good, appropriately timed run.

The style and concept was inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's maternal grandmother, Agnèz Deréon (mother of Tina Knowles). House of Deréon discontinued its junior line in 2012, and was unofficially discontinued in the following years. House of Deréon, the Knowles’ contemporary collection named after Beyoncé’s grandmother, has signed a licensing agreement with Tendler Furs, based here, to design, manufacture and distribute fur outerwear and accessories for the collection.

House of Deréon is a fashion label founded by Beyoncé Knowles and her mother/stylist, Tina Knowles. The label was introduced to the public in 2004, featuring ready-to-wear clothing for women. Many styles for the label were derived from the past three generations of women in the Knowles family, with the name Deréon being a tribute to Beyoncé's maternal grandmother, Agnèz Deréon. The tagline of the brand is "Couture.Kick.Soul," as Beyoncé represents the "kick", her mother represents the "coutoure," and her grandmother being a symbol of "soul." House of Deréon was a ready-to-wear fashion line introduced by singer and actress Beyoncé and her mother and then-stylist Tina Knowles.

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